May 15, 2024

VIDEO: Ask The Urban Farmer — How To Set Your Prices


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Curtis Stone runs a commercial urban farm called Green City Acres out of Kelowna, BC, Canada. His mission is to show others how they can grow a lot of food on small plots of land and make a living from it. Using DIY and simple infrastructure, one can earn a significant living from their own backyard or someone else’s.
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28 thoughts on “VIDEO: Ask The Urban Farmer — How To Set Your Prices

  1. Because of the ad that Google chose for your video, I disliked your video (sorry) even though I didn't watch your video. Unfortunately, it was a topic of interest but I'm so sick of Google attempting to press their agenda I guess I'll have to stop watching YouTube. Write more BOOKS!

  2. Here in Australia, the government owned national radio network has regular ( I think daily, but don't quote me ) market reports where they give you all of the going wholesale prices for fruit and vegetables in or near to your capital city. There are also rural market reports for larger country towns and cities as well as meat and livestock market reports. I don't know how it works in other countries, but I think that tuning in for the Market Report on ABC radio will be more of a help than a hindrance for those wanna-be Aussie urban farmers who aren't too sure what to charge. However, there maybe a marked difference between the Market Report wholesale prices and what is being charged retail by the large supermarket chains.

    The supermarket retail price might be lower than the market wholesale price. This may be because the supermarket chains have their own buying and marketing wings that handles the purchasing, handling, storage, processing, packaging and delivery of fruit and vegetables. They also regularly approach small crop farmers and negotiate a price for their vegetables before they even plant them. So, if for instance, a tomato grower is offered a set price for his next tomato crop, he, the seller is taking a gamble that his crop will earn him more money than it would if he had gone through an agent at the markets. The gamble is this: If there is a big season on tomatoes and the market is flooded with them and the price drops, the supermarket farmer is sitting pretty. His income is guaranteed AND above the going rate. However, if it's a bad season for all of the tomato growers in the region and the cost of tomatoes soars, he's missed out big time. He's still going to get paid, but at no where near the going rate that every other producer is getting.

    The thing is, win, lose or draw, the supermarket chain and to a slightly lesser extent, the farmer are both on a winner usually. And who's the loser? Well, the supermarket customer of course. Because of too early harvesting and too long in cold storage, chain store tomatoes in Australia don't even taste like tomatoes. In fact they have absolutely no flavor at all. So, if you want to know what a real tomato tastes like, grow your own or go to a farmers market.

    There can be no better confirmation of the quality, or lack thereof, of supermarket produce than my daughter, who, while visiting , went grocery shopping with me. As we stood at opposite ends of the fruit and vegie sections, she made her feelings known by announcing in a very loud voice, "Dad, this stuff is shit!"

  3. I just started my microgreen business, and I priced a flat of micros very low for my "guinea pig" customer. I wanted to test to see how fast they used them, and if they were interested in buying more. The initial low price to my first customer was viewed as an introductory offer. Moving forward, if I can keep him as a recurring buyer, I will feel confident raising the cost for all the future customers. I based my pricing on getting my foot in the door as their supplier.

  4. I just came across your videos and I'm hooked!! I absolutely can't get enough, and I love how real and down to earth you Are!
    Thank you for sharing all the wonderful ideas. I'm so excited to see more!
    Thank you Leah

  5. How do I sell my various salad greens for a profit, when our local WalMart is selling their Organic Spring Mix for $3.66 per pound? I suspect more than one of our Farmer's Market vendors is sourcing at least some of their green there.

  6. Hi Curtis, how are you man, quick question if I made please, what are the top 10 (more or less) microgreen salad? the reason I ask this to be honest is because I never heard the word microgreen before, things changes so quickly now a days that it is hard to keep informed with need products so fast, thank very much Curtis.

  7. I looked up on google on how much money for a 50 pound bag of potatoes and it was about $7.00 but how much does grocery stores buy a 50 pound bag of potatoes for?

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