Farmers markets are competitive, and it can be hard to be the new person trying to establish yourself, but follow these 5 tips to get a strong start, or to re-evaluate your current effort at the market. You may even realize that other vendors are not putting in much effort towards the retail side of business, and are instead relying on the fact that they have been doing the same thing for so long and it has worked so why put in the extra effort. This is YOUR opportunity to get ahead with superior salesmanship. Some tips are obvious, but frequently not utilized like the importance of greeting your customer, and just how effective eye contact and a hello is at bringing people into your stall. Other tips explore the importance of increasing your average sale amount, and how your pricing can upsell for you. Some customers are only loyal to the cheapest price, chasing these customers will get you nowhere. Of course, before you even start growing what you will be selling, you need to know your customer and understand what they want to buy. You also want to consider how good consistent branding can help you get a premium price for your product, even when other vendors are selling their products for prices so low its impossible to make money. Farming is labour intensive and expensive, there are numerous items that appear cheap until you realize you need hundreds of them, you need every advantage you can get, so we hope you find value in this video and it helps to make your next market, your best one ever.
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Ian and Serina of YOU CANT EAT THE GRASS feel that every small change can make a big difference to the world we live in. Every garden planted leads to a better future. We hope to inspire and motivate others to make positive changes in their lives by sharing our journey towards greater sustainability as we build our family farm. It’s hard work to build a life worth living, and completely worth it!
Contact us at: iancolbeck@gmail.com
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